From Harry Styles and Brad Pitt to Jared Leto, what's behind the A-list male beauty brand trend?

The celebrity beauty brand train has become standing-room only, including Rihanna's Fenty, Rare Beauty from Selena Gomez, SKKN by Kim (Kardashian), and Haus Labs by Lady Gaga, to name just a few. Until recently, the majority of stars launching lines to help us glow up were women.

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